Ido Sidi
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Wealth Strategist · Licensed Financial Advisor · 20 years' experience

Money doesn't build value.
Strategy does.

Personal guidance for your wealth strategy —
what you have, how to build a plan around it, and where it takes you over the next 10–20 years.

First meeting · 30 minutes · no commitment
0+
Years of experience
Holistic
One portfolio · 4 layers
Independent
No product bias
Services

One portfolio. Layer upon layer.

I connect all four layers — pension, insurance, investments and tax — into one plan that works together. Family Office thinking, made accessible to every family that wants to see its wealth in a single picture.

01 · STRATEGY
🎯

Personal wealth strategy

One written plan that connects all your savings, investments, insurance and tax. Every shekel has a role, every layer has a timeline, and you get clarity heading into the next 10–20 years.

02 · GUIDANCE
🏛️

Managed holistic portfolio

Family Office thinking on a personal scale. A living portfolio that updates with life events — a birth, a job change, an inheritance, retirement — and stays in sync with your goals over the years.

03 · INVESTMENTS
📈

Objective investment advice

Decisions based on market pricing and an asset allocation tailored to your goals. A licensed investment advisor authorized by the Ministry of Finance — advice that starts with what you need, with full transparency on every source of income.

04 · RETIREMENT
📅

Strategic retirement planning

Not just "how much will I need" — but where it comes from, in what order it's drawn, and how to cut tens of thousands of shekels in tax across 20 years of retirement. Including optimization of pension, training fund, provident fund and manager's insurance.

05 · PROTECTION
🛡️

Wealth protection and tax

A review of every insurance policy and coverage you hold today — life, health, disability, manager's insurance, and the cover already paid for inside your pension — and the build-out of a precise, efficient protection layer matched to your family's risk level.

06 · DIAGNOSIS
🔍

Initial Wealth Audit

An intro meeting and a diagnosis of where you stand today across all four layers, where the big opportunities are, and what the first step is. An honest, open conversation — and a clear picture at the end of it.

How it works

From first conversation to a written strategy — in three steps

A clear process with defined deliverables at every stage — from the first introduction to the written plan you execute, at a pace that suits you:

1
Intro meeting · 30 min

Introduction and initial diagnosis

We look together at the four layers — what you have today, what matters to you, and where the opportunities are. By the end of the conversation you'll have a clear picture, and you decide whether it's the right time to continue together.

2
Building the strategy · 2–3 weeks

A personal wealth strategy document

I analyze every asset — pension, manager's insurance, training fund, investments, insurance, tax — and build a written strategy document: what to keep, what to move, what to upgrade, and on what timeline. You'll see the real numbers on paper.

3
Execution + ongoing guidance

Implementation and management over time

You decide — I execute with you and with the institutions. The important part begins after execution: periodic portfolio reviews, adjustments for life events, and updates to the strategy as your goals evolve. A living portfolio that grows with you over the years.

The approach

Three principles that drive every decision

A quality wealth strategy is built on three principles I hold to in every meeting — these are the foundations that make the difference between a portfolio that grows over 20 years and one that changes direction with every headline.

01

Strategy before product

First we understand what you want to achieve. Only then do we choose the tools that fit. That way every decision grows out of your goal — and serves it over the years.

02

Pricing, not timing

We weigh price against value, goal against horizon, and risk against expected return. Probability-based decisions over time — ones that hold up far beyond next month's headlines.

03

Transparency and independence

Full independence from any company. Every source of income is visible to you upfront, every fee on the table. So you know exactly what my interest is in every decision — and decide with your eyes open.

Where wealth strategy fits in

A single product. An investment house. Ido. — which solution serves you?

Most families in Israel have three options for handling their wealth. Each has its own logic, and each serves a different audience. Here's the practical advantage a wealth strategist brings — when you want one view that connects all your wealth into a single plan.

Single product
(agent/bank)
Investment house
(managed portfolio)
Ido
(wealth strategy)
Looks at all your wealth together
(pension + investments + insurance + tax)
Partial
Builds a written 10–20 year strategy Partial
Available even if you're not an accredited investor Barely
Full transparency on what they earn Partial
Licensed financial advisor + independent insurance agent Partial
Free to choose a solution from any company in the market
Ongoing guidance for life events
(birth, job change, inheritance, retirement)
Partial

Full transparency: as an insurance agent I receive a commission from the insurance companies on policies you purchase — exactly like any agent in the market. The difference: I'm not tied to a single company, every source of income is visible to you upfront, and the wealth strategy service is paid through a direct advisory fee. That way you know what my interest is in every decision.

About Ido

20 years in the capital markets.
Today, building your strategy.

I'm Ido Sidi — a licensed financial advisor and insurance agent. For two decades I managed investments, traded options, and worked alongside funds and institutional players. I saw the big money up close, and I learned what a strategic decision really moves — compared with how much damage an impulsive one does.

Today I take all of that knowledge and turn it into a personal wealth strategy for established middle-class families — families that want to think about their wealth the way a Family Office does. A service that speaks to them and works for them, on their goals.

0+
Years of experience
Licensed
Ministry of Finance
Holistic
One portfolio · 4 layers
Client stories

Decisions that hold for years — real people

I came to Ido with a manager's insurance policy from 2009 that I hadn't touched since. Within two weeks he found that I was paying almost double the market rate in management fees, and that some of the insurance coverage overlapped with my employer's policy. No one had ever worked through the numbers with me one by one like that. Clear and professional.

About ₪1,800/year saved in management fees
Nadav Weinstein
Product manager, age 43 · Ramat Gan

As a freelancer, I always thought pensions were an employee's problem. Ido explained exactly what I was losing — and in particular how much tax benefit I was leaving on the floor every year. We opened a training fund, updated the pension, and it was all done without me feeling like I was being sold anything.

About ₪9,000 in annual tax benefits
Tamar Elhadad
Freelance designer, age 37 · Tel Aviv

We were planning retirement at 62 — and Ido built us a year-by-year roadmap right up to it. He didn't just check the pension, but also the insurance, the investments, and what would happen tax-wise when we retire. The first time I felt someone could see our full picture.

Retirement at 62 — a complete plan
Ronit Friedman
Finance manager, age 58 · Haifa

After I changed jobs, I didn't know what to do with three pension funds from different companies. Ido explained exactly what to consolidate, what to keep, and why — all while preserving the insurance seniority. I didn't expect it to be so organized.

3 funds consolidated, insurance seniority preserved
Asaf Sharabi
Software engineer, age 41 · Be'er Sheva

I came to Ido after a rough year in the market — my pension was down and I didn't know whether to switch tracks. He didn't sell me anything. He explained what happens historically in downturns, checked that my track suited my age and risk level, and sent me home calm. Exactly what I needed.

A track that fits — peace of mind in downturns
Michal Lavi
Registered nurse, age 49 · Jerusalem

We came to Ido after trying to figure out life insurance on our own — and came away more confused. He sat with us for an hour, explained what we actually needed for our situation, and what we needed less. We didn't buy everything he suggested — and he didn't push. That built our trust.

Precise coverage — no unnecessary pressure
Guy & Shiri Katz
Young couple, ages 34–36 · Petah Tikva
Questions everyone asks

Before you write to me — here are the most common questions

These are the dilemmas I hear in a first intro meeting. I've answered them here honestly, so you can come prepared and with a clear picture.

What exactly is a "wealth strategy" — and how is it different from ordinary financial advice?
"Ordinary" financial advice answers point questions — which insurance, which fund, when to cash out. A wealth strategy starts somewhere else: what do you want to achieve over the next 10–20 years? How much are you accumulating, from where, and where is it going? Every shekel has a role, and every layer (pension, investments, insurance, tax) has a time and a target. The outcome is a written document — not a list of recommendations, but a working plan for the hundreds of thousands of shekels that will be decided over the next 20 years.
Is the service suitable for established middle-class families too?
Absolutely — that's exactly the audience I built this service for. Families in Israel with ₪500K–5M in net worth need the same holistic thinking that a Rothschild Family Office provides its clients, and this service brings them that approach. It works from the wealth you already have today, control of your money stays entirely with you, and at the end of the process you have a personal strategy document.
How much does it cost?
Ongoing work follows one of three models: (a) a fixed advisory fee for building the strategy; (b) an annual management fee if you choose ongoing holistic guidance; (c) where there's an insurance purchase — a commission from the insurance company (fully disclosed, not passed on to you). In every model, the numbers are agreed in advance, on one table, before any work begins. No surprises.
I just want to understand what to do with my pension — is it suitable for that too?
Absolutely. I also work with point clients — a pension check-up, fund transfers, manager's insurance — exactly as I always have. The bonus: I examine the recommendation through a view of all your wealth, so even if you came just to "check the pension," you'll get a recommendation woven into everything around it. The same advisory fee, double the value.
What actually happens in the intro meeting?
30 minutes, by video or phone, whatever's convenient. I ask about the four layers — pension, investments, insurance, tax — and show you an initial picture of where you stand today, where the big opportunities are, and what the first step is. You come as you are, and the conversation flows naturally. By the end you'll know whether there's room to work together — an honest, open conversation, about your goals.
Is my information protected?
Your information is kept with me alone, and is not passed to any external party. As a licensed financial advisor I'm bound by full professional confidentiality and regulatory oversight. See the privacy policy for details.

Have another question? Browse the full FAQ or send a question on WhatsApp

Intro meeting

The first step toward a strategy
takes three minutes

Leave your details and I'll get back to you personally — usually the same day.

A 30-minute intro meeting
A personal reply within hours
An independent advisor · full independence from any company
Full privacy — your information stays with me alone

Your details are kept with me alone and are not passed to any third party.

Got it! I'll be in touch soon

Usually within a few hours.
If it's urgent — send a direct message on WhatsApp.

Get in touch

The first step: a 30-minute conversation

Send a message on WhatsApp or by email. I reply personally, usually the same day. In the intro meeting you'll come away with a clear picture of where you stand today, where the big opportunities are, and what the next step is. An honest, open conversation, about your goals.

A reply within a few hours during business hours · Sun–Thu 8:00–17:00